Job Description
Support the development and execution of branding practices to facilitate the interaction of Cemex with all stakeholders.
Main Responsibilities
- Support the execution of the brand strategy and global campaigns, guaranteeing a harmonized application of communication messages and design language.
- Ensure that internal and external campaigns comply with branding guidelines.
- Assist the Global Brands Advisor and the Insights and Brand Equity Advisor in overseeing and coordinating research to measure the perception of our global brands.
- Monitor branding trends and prepare competitive benchmarks.
- Provide general support and analysis to the branding team as needed.
- Follow-up the execution of branding related activities with other internal areas.
- Day-to-day coordination with agencies.
Position Challenges
- Coordination with BUs to balance the need for local, short-term marketing requirements with global long-term reputation protection.
- Identify optimal brand portfolio to achieve Cemex’s business goal.
Qualifications
- Bachelor's degree or equivalent in Communications, Marketing, Design, Business Administration, or related disciplines.
- Creative problem-solving mindset
- Detail-oriented
- Writing and editing skills with the ability to develop clear, concise messages. Highly proficient in oral and written English and Spanish.
- Ability to effectively manage multiple projects on tight deadlines while delivering high-quality products and services.
- Networking ability to develop strong relationships within the company.
- An evident passion for branding, design, and how these disciplines impact the reputation of organizations.
Internal/External Relations
INTERNAL
Peers from the Corporate Communications and Intellectual Property teams and internal clients from Corporate Areas and Business Units.
EXTERNAL
Designers, brand consultants, and advertising agencies.
CEMEX Diversity and Inclusion Statement
At Cemex, we recognize the diversity of the world in which we live and in which we do business. We respect diversity, we address the inclusion and non-discrimination of any talented person, regardless of gender, physical ability, age, sexual orientation, culture, ethnicity, religion, political affiliation, marital status, pregnancy / maternity / paternity and nationality. We promote a culture of equity for the construction of a sustainable business and the well-being and development of Cemex employees.
